Social media is all the rage in the mobile marketing world, so you must incorporate it into your strategy. Try innovative techniques, like offering rewards in the form of discounts and sweepstakes entries for spreading the word about your store. This is a great way to generate buzz about your product.
Use your normal website to drive traffic to your mobile website. If you need a simple way to get your viewers to take advantage of your mobile sites and smartphone apps, make sure they are aware of these by promoting them on your base website. Show customers who visit your website how they can connect with you when they’re away from their regular computer.
Use an integrated suite of marketing approaches to get your message out with maximum impact. You could, for example, send an email to tell your customers of an upcoming sale, like a limited time half-off sale. Send the email at least a week in advance, followed by text reminders just prior to the sale.
Define your goals before starting to design your campaign. This will help you determine the direction and focus of your mobile marketing campaign. For example, consider whether your goal is to increase sales or lengthen customer retention times.
Use A/B testing on the mobile version of landing page. This can help you understand what your visitors may be having trouble using or understanding. Design two versions of the same landing page, and see whether version A or version B is more popular. It is key to choose the page that will be most functional for your mobile visitors.
Utilize the dedicated short code. The price tag is higher, but this will help to protect your brand. You’ll also get some legal coverage.
Focus on understanding your customers. You should understand what your customers need and use that premise as your basic mobile marketing advertisement. If you cannot determine what your customers want, you won’t make any profit from them. Learn as much about them as you possibly can to be most successful.
Mobile marketing can be a complex topic. Businesses are like snowflakes, in that no two are identical; so no two market in identical manners. A method that works for one business may be useless to the other. By reading the guidelines above, you should have picked up some advice and insight on getting started.
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