Get the word out about your mobile marketing campaign as a method of tapping into special offers and discounts. Promote your mobile services on your social networking sites and your website. When people feel that signing up for something provides them with a strong benefit, they are more likely to take action. With that in mind, advertise your campaign as a fun way to stay updated on your offers.
Have QR codes on your printed ads for the more tech-savvy consumers. If your customer has a smartphone, they can use these codes to unlock special content or deals. Include a QR code on all of your print materials. A QR code is an easy way for a consumer to find more information on your interesting products and services.
When you are thinking of adding SMS to a mobile marketing strategy, let people opt in or out and tell them how many texts you’re going to be sending out. If SMS messages are done improperly it can harm your business because of the close tie-in with the notification system of the mobile device. Using this type of marketing can feel intrusive to your customers if you are not careful. So make sure you opt customers into receiving your SMS marketing and stand by a maximum amount of texts you will ever send in a month. If you are honest, customers will trust you and your brand.
You must have a proper database built to start a mobile marketing campaign. Cell phone numbers are not the only thing you will want to add to your list. Get permission before adding anyone’s cell phone number to your list. You can either offer customers the ability to sign up online or let them text in a code; ideally, you should make both options available.
Don’t overdo it on the offers. Marketing data shows that the optimal offer frequency is between once a week and 2-3 times per month. Get your customers to believe that they’ll miss an opportunity if they don’t quickly act on the offer. If your customers feel they can get the same discount later, they will not buy right away.
Mobile marketing is controversial. You cannot judge your marketing techniques based off what another is doing for his or her business. Your business is unique and so are your marketing needs. Hopefully this article has given you some starting points to think about.
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