Stake your claim by creating an online presence on the leading social networking sites. This is essential to your business being found. Sign your business up for all the popular sites, and try to get the URL named after your company. Be sure to acknowledge your company on Facebook, and create a business page in a website called Foursquare when you start.
Do not message your customers randomly. Be sure your message means something to the recipient and that they will welcome the message. Some mobile marketing campaigns actually failed when their business began to text random things to their customers. Customers can get all the funny, cute messages they want from their friends; what they expect from marketers is useful information.
Be relevant. It’s easy to go overboard when entering the mobile marketing arena. Be sure your messages have a purpose. Each communication you have with your customer should be directed at promoting your business through the presentation of new information or opportunities for your customers or potential customers. If you provide things they desire and require, they will utilize your business.
Do not share your short codes, make them dedicated and buy them. It may be a little expensive, around 2,000 dollars, but this will go with your brand. With enough use, existing and potential customers will associate the dedicated short code with your business. This added expense is well worth the legal protection it offers. If code sharing companies abuse the system, you might get into trouble as well.
Don’t add SMS to a mobile marketing campaign unless you are willing to be totally honest with your customers about how many texts will be sent. Don’t ever send texts to anyone unless they have specifically opted-in for that service. It is very easy to screw up an SMS strategy because of how it notifies consumers. Most people will get tired of receiving messages from you if you intrude too often. For these reasons, you must make certain that your SMS marketing plan includes only those customers who have opted in. You must also be certain to send only the number of texts you have agreed to monthly. By keeping your promises, you will help to build trust with your customers.
As this article has shown you, mobile marketing is the next wave of marketing techniques. Take the time to understand the new techniques that are available. You need to be able to understand the different types of mobile marketing in order to choose the techniques that are right for your business. Use the tips in this article as a starting point for your mobile marketing campaign.
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