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Your Questions Answered About Mobile Marketing

May 16, 2013 by

Mobile marketing requires much more compact usage of space, so you will need to plan your content to be more concise. It’s important not to have rambling pages that have a lot of fluff. Mobile marketing requires you to stick rigidly to the focus of the topic in a concise, yet thorough, manner.

Be concise and user-friendly. Keeping the minimum number of clicks feature will help maximize your success. Typing a lot can get frustrating, especially on tiny mobile keypads. Focus on the essential elements of your campaign and get rid of what is not necessary.

Create your own app. Customers can use the app to conveniently keep tabs on possible sales and special offers. It will also help increase your brand recognition and overall business traffic. The price of an app can vary considerably so consult a professional regarding the development process.

One of the most effective methods of increasing your profits is to use mobile marketing. Nowadays, many people use their phones for downloading apps or browsing social networking sites. Mobile devices and social networks are great platforms to advertise your products and services. You must be willing to adopt new marketing strategies based on the platforms that your customers are using.

Expert mobile marketers deploy various aspects of their marketing strategies in sequence. That is what you should do too. You can start with a text messaging campaign, expand into using mobile websites, then incorporate mobile apps and eventually deliver videos to mobile devices. Keep progressing and improving your overall mobile marketing campaign. Utilize all available tools.

Test your mobile marketing to see that it works on every type of platform your readers could use. Your message must display properly on all three major smart-phone marketplaces: Android, Blackberry and iPhone. It will be easier for you if you can simplify the messages that you are sending instead of trying to make custom messages for each device. You should always aim to keep things simple.

Mobile marketing covers a wide range of subjects. Businesses are all very different, and so are their marketing campaigns. Some entities may find a specific method to be effective, while another may need to apply a different strategy. Hopefully, the insights in this article have helped you on the way to finding what works for you and your business needs.

Mobile Marketing is very important for any business. It can make the difference between being in front of your competition or being behind. Would you spend thousands on an advert done that no one could see?

With so many good telephone marketing Companies in cities like Glasgow and London, all you really need is one good and reliable Consultant.

At Just Voice & Data, we are one of the leading Glasgow Based Telecoms Companies.

We specialise in Telecoms and pride ourselves on our ongoing support to our clients.

We have worked with businesses of all sizes, types and with variety of budgets.

Contact Us if you are looking for more customers and bigger sales.

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How To Achieve Success In Mobile Marketing

December 21, 2012 by

Test your mobile adds on different phones and mobile websites in the same way that you would test a new website on more than one computer. Each mobile device is different, complete with different browsers, resolutions and screen sizes. Therefore, your website and advertisements could look quite different, depending on the device that is being used. Be sure to cover the most commonly used mobile devices.

Build a good database. You need more than just cell phone numbers in the mobile marketing database. You want to be sure the people receiving your messages did actually sign up for them. You can get permission by having them fill out a request form on your website.

Do not begin a mobile marketing venture without being clear on what you want to accomplish. At first, you need to understand what goals you’d like to achieve through mobile marketing. Do you want to retain a loyal group of customers, or are you looking to expand and reach a new audience?

Think about creating an app for a phone. This will allow your patrons to quickly view new sales and promotions you are running. This can also increase your brand recognition and foot-traffic. Enlist a professional to develop the application for you, since apps can vary wildly in scope and price, ultimately.

Picture-to-screen campaigns can be very effective. In a picture-to-screen campaign, you request cellphone photos taken by your customers. They can then just send the pictures using a short code so that they can be displayed on the digital screen immediately. The photographs can then be displayed on multiple digital billboards or on television.

For the most technologically savvy customers, include QR codes on all printed advertisements. This is an easy way for people with smart phones to access your website and/or coupons. QR codes should be printed on all catalogs, business cards, posters, and other marketing materials. The QR code provides additional information to people that are interested in your business.

Mobile marketing is the subject of furious debates all over the Internet. If you ask five businesspeople what mobile marketing is, you’ll get six different answers. What one finds useful, the other may not. You should have a good idea how to start your mobile marketing campaign with the tips provided above.

Mobile Marketing is very important for any business. It can make the difference between being in front of your competition or being behind. Would you spend thousands on an advert done that no one could see?

With so many good mobile marketing in cities like Glasgow and Manchester, all you really need is one good and reliable Consultant.

At Just Voice & Data, we are one of the leading Glasgow Based Telecoms Companies.

We specialise in Telecoms and pride ourselves on our ongoing support to our clients.

We have worked with businesses of all sizes, types and with variety of budgets.

Contact Us if you are looking for more customers and bigger sales.

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Who tops Ofcom list of most complained about telco?

November 3, 2012 by

TalkTalk had more than twice as many complaints about its landline phone service than its competitors during the third quarter ended September 2011, U.K. telco regulator Ofcom revealed on Tuesday.

“Ofcom’s data shows that from July to September 2011 it received the most complaints about TalkTalk Group,” said the watchdog. “These have largely been driven by issues related to billing and customer service.”

According to the report, TalkTalk received 0.77 complaints per 1,000 customers for its landline business, 2.7 times as many as the nearest rival, BT, which had only 0.29 complaints per 1,000 customers

TalkTalk also came out top in broadband complaints as well, receiving 0.55 complaints per 1000 customers.

On a more positive note TalkTalk were the only Telco to see a drop in the number of complaints it had received for fixed line services. Hardly encouraging for the end user though!

 

 

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Important Information To Help You With Your Web Hosting.

October 31, 2012 by

No matter how reliable your host is, you should always have a back up of your files on your computer or on another server. In case your host goes down for too long, you will be able to open a new account and upload your website again instead of waiting for your host to come back online.

When first signing up with any of the many web hosts, you need to ask if there are any discounts offered for signing up for an extended period of time. A lot of web hosts will give you a discount if you sign up for a year or more with them.

Make sure that your web host provides regular software updates for the services they are providing you with. For example, if your website relies on WordPress, you should verify that WordPress updates are provided efficiently. This includes updates for plug-ins and themes as well. Many of these updates include new features and security fixes that are essential for your website.

Learn about the spam policies of a web host before signing on with them. If the web host that you choose has a bad reputation as far as spam is concerned, it can tarnish the reputation of your site before you even get started. Save your reputation by choosing a web host that has a great reputation and strict spamming rules.

Find a service that offers to register your domain name for you. Registering your domain name yourself is feasible and cheaper, but if you lack experience you should spend the extra money and rely on your web host to do this for you. Choose your domain name carefully so it reflects what your company is about.

You should only get an expensive or fancy web host if you plan to load many videos to your site. The extra expense is not needed if you are simply loading information to your site. This is a great way to save money when you are looking for a host.

Prior to signing on the dotted virtual line, make sure that you know the details of your commitment with a host provider. You should know about hidden fees that their advertisements don’t mention. Installation charges, convenience fees and late penalties can all be avoided by knowing your contract inside and out.

One of the newest and most innovative means of hosting sites and information is through cloud computing. This option is suitable for organizations of all different sizes, and is especially appealing to any company that wishes to secure reliable hosting at a reasonable price. For this reason, cloud computing is also ideal for businesses that have been hit hard by economic downturns.

Now you understand what it really means to host a website, so you can pay attention to these small details that you may have overlooked normally. It’s always great to know what goes on behind the curtain.

One day, you may even decide to handle your hosting needs yourself and that’s when things will become really interesting!

Just Voice & Data are one of the leading Telecoms Companies within the UK.

We specialise in Telecoms and pride ourselves on our ongoing support to our clients.

We have worked with businesses from all sectors, varying in size and with a variety of budgets.

Contact Us if you are looking increase customers and sales.

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Internet Marketing For Your Business Made Easy

October 15, 2012 by

One way to market your business online would be to create a website that covers all public relations issues. Try creating publish-worthy content that could be used in magazines or newspapers. This is an excellent way to get make your business easily accessible to the public and to get it noticed.

Keep your Internet marketing strategies fresh and stay on top of new keywords by reading online news and discussions about your product and brand. Using terms that are familiar to your audience will promote a deeper connection between them and your company. If you use the right verbiage, it’s much easier to connect with your audience.

Regular blogging is an asset to any internet marketing campaign. Frequent blogging is a great way of keeping your potential customers informed and up to date about your business. Also, a blog makes your website larger, making it more visible to search engines and increasing the number of visitors to your site in the long run.

As a small seller, you may find yourself overwhelmed by the large, competitive Internet marketplace. You can make your business more competitive by frequently resetting the prices of your products, and comparing them against those of your closest competitors. Create your own store in the market so that all of your products are in one place.

If you follow these guidelines, you will notice higher profit margins, increase sales volumes and increased productivity. Internet marketing is definitely one of the best ways to increase your sales. Remember these tips for Internet marketing strategies and gain new customers.

Business Telephones are very important for any business. They can make the difference between success and failure. Would you spend thousands on a computer system that didn’t work?

With so many good telephone service Companies in cities like Glasgow and Edinburgh, all you really need is one good and reliable Consultant.

At Just Voice & Data, we are one of the leading Glasgow Based Telecoms Companies.

We specialise in Telecom systems and services and pride ourselves on our ongoing support to our clients.

We have worked with business of all sizes, types all with a variety of budgets.

Contact Us if you are looking for a more rewarding telecoms experience.

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OFCOM proposed cap BT Charges

August 24, 2012 by

OFCOM has launched plans to price cap traditional technologies and the newer high speed Ethernet services, provided by BT.

The regulator claims that pricing controls  are required to counteract the “significant market power in a number of wholesale leased line services” that BT enjoys in the telecoms market.

These Leased line type services are part of the telecoms infrastructure, They enable voice and data traffic to be routed between locations. They are used by many businesses and organisations for a range of IT  platforms, such as internet access. They are also used by network communications providers, for example mobile networks.

OFCOM estimate the market to be in the region of £2billion per annum.

OFCOM has proposed a number of varying price caps that are dependent on the precise services organisations opt for with BT’s traditional technology. The suggestion is  that BT can impose year-on-year rate rises of 3.25% on top of inflation.

For Ethernet usage, Ofcom has proposed that BT decrease what it currently charges from between 8% and 16% a year after RPI has been factored in, depending on the type of service businesses have contracted for. In areas where BT face greater competition in this area, London for example, less restricted price controls have been suggested by OFCOM.  As a result the company will not be able to place any price rises for use of those lines for three years, under the plans.

Ofcom say that the proposals are “designed to align the prices of these BT products with their cost by 2015.” It also has said that the  controls it has suggested will incentivise BT to “make efficiency gains.”

“We want to ensure that the prices for wholesale leased lines services are not excessive and are broadly in line with the cost of provision,” OFCOM also said. “Wholesale prices for leased lines are likely to be reflected in retail prices. Excessive wholesale prices are likely to result in excessive retail prices, which would be to the detriment of consumers.”

Those affected by these proposals from OFCOM have until the end of this month to make representations to the regulator.

 

 

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VOIP | How secure are your communications?

August 22, 2012 by

VOIP solutions, and indeed real time IP solutions like social media chat, vide0 conferencing etc could in actual fact be leaving the back door open for hackers.

Lets look briefly at the requirements for PCI DSS, part of the security requirement on the standard is that companies block all non approved channels of communication, screen all traffic and prohibit direct routes for inbound and outbound internet traffic (IP traffic). The trouble is many organisations forget about the communication traffic they cannot see, ones that use highly evasive techniques and are easily able to circumvent traditional security methods used to control the network.

Today, for example, our workforce expects instant messaging and other real-time communications tools e.g. IP Video conferencing (Skype for example), Voice over IP, and social networking to be ‘always on.

Using Skype as an example of how these operate,  Skype uses a peer-to-peer connection, is encrypted end-to-end,  and very often  tunnels through HTTP if that is the only firewall port open to it, negating the use of a URL filtering solution to control it.

This may result in many organisations who do not realise that their users have even installed real-time communications applications, such as Skype.

In August 2011, the ICO (information commissioners office) stated that companies who were not PCI DSS compliant could also be considered to be in breech of the Data protection Act.

Whilst PCI is concerned only with payment card protection, it can and should be used as a measure by which all orginisations secure their network. Payment Card fraud costs the UK over £300m per annum purely on card fraud, this does not take in to consideration other costs, or indeed the cost of network theft (known as Phreaking), which in the UK alone is costing us £1.6Billion.

As an example of what could happen, 45 million credit and debit card numbers were stolen from TKX, owners of TK Maxx, when a computer hacker broke into the TK Maxx wireless network and stole unencrypted credit card numbers.  TK Maxx failed to encrypt or truncate the card numbers and the loss to TKX is estimated to be between £328 million for card scheme fines, law suits, costs and management time and £1 billion in terms of loss of business and reputational damage. You can bet your last penny that TK Maxx increased security on their networks after this.

 

 

 

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Mobile Marketing Pointers To Increase Your Business

June 27, 2012 by

Running a picture-to-screen campaign is a wonderful idea. These campaigns let your clients take their own pictures with mobile devices. The pictures are sent to a short code and instantly posted to a screen. The photographs can then be displayed on multiple digital billboards or on television.

Combine mobile marketing tactics with other web media, such as social media marketing. Participation is a good strategy. Have the customers participate in something on your mobile page, something that will hold their interest and not make them feel like they are seeing an advertisement. People are more motivated to purchase when they are engaged instead of just passively reading.

Find out all you can about your audience. Instead of assuming what your audience wants to hear, take the time and find out what their likes and dislikes are. Are they bigger mobile users than home computer users? What OS is on their phones? Find out about the people you want to reach, and you will be able to reach them.

Use a mobile marketing strategy that keeps you visible and relevant. Outdated or irrelevant technology can actually hurt your business, so it is important to remain up-to-date on new developments to maintain a competitive edge.

Offer customers a type of trivia game or product-response quiz with your mobile campaign. Most people like to interact with quizzes that are sent to their cell phone. Use a quiz to collect feedback and reviews from your customers in a manner that is entertaining and engaging.

Are you more informed when it comes to mobile marketing? Do you have a new plan or a better plan now? Can you now use things that work with your business? Do you know how to properly apply your plan? With any luck, the tips above should have created better answers.

Just Voice & Data, are one of the leading Telecoms Companies.

We specialise in Telecoms and pride ourselves on our ongoing support to our clients.

We have worked with businesses of all sizes, types and with variety of budgets.

Contact Us if you are looking for more customers and sales.

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VOIP How much could it be costing your business?

June 27, 2012 by

VOIP has been growing in popularity over the passed few years, and no doubt many have converted from good old fashioned lines such as analogue or ISDN to take advantage of the savings available.

A cautionary tale from 2010 :

A Miami hacker has admitted he pocketed more than $1m by selling millions of minutes of voice over IP calls and surreptitiously routing them through the networks of telecommunications companies.

Edwin Andrew Pena pleaded guilty to two felonies in connection with the hacking spree, Pena and cohort Robert Moore were accused of carrying out an elaborate scheme that routed more than 10 million minutes of VoIP calls over the networks of a dozen or so telecommunications providers without their permission. They breached the networks by using brute-force attacks that deduced the security telephone prefixes needed to gain access. To disguise the source of the attacks, the pair rerouted them through the computers of third parties.

Because the scheme piggybacked off the resources of others, virtually all the revenue was profit. As a result, Pena was able to sell long-distance calls for as low as four-tenths of a cent per minute, a fraction of what legitimate providers charged

This type of fraud is common place, piggybacking off your system, the bad news is, that whoever’s system they piggybacked off ended up with the bill, and the telephone companies would have charged you if you had been one of the unlucky ones.

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VOIP, Be Careful what you connect.

June 25, 2012 by Leave a Comment

Below is an article that was emailed to me this morning. Whilst previously I may well have considered VOIP for clients, until the security issues are resolved then I would have to advise against using VOIP in business.

June 2012: Be Careful What You Connect

When looking at testing, it’s easy to think in terms of servers and applications – other devices are often overlooked.  Most network attached devices are complex computers in their own right, just without screens, keyboards and familiar operating systems.

We recently tested an Internet-based Voice over IP (VoIP) telephone system.  A chief concern of the client was, understandably, that calls could be listened to.  The system had a DMZ server that connected to the Internet, waiting for handsets to connect on a specific port.  Of course, the manufacturer didn’t neglect security; SSL was used to encrypt traffic, each handset authenticates, and if it is a registered phone, it is allowed to connect.

Within a few minutes, we found something interesting.  The phone didn’t check that the SSL certificate was valid.  I guess it’s hard for a phone to pop up a message about a problem in the same way as a web browser.

So, we set up a proxy with our own certificate, the phone connected to the proxy, and the proxy passed the data to the server, allowing us to examine the protocol, a nice ‘Man-in-the-Middle’ attack.  Next, we noticed that the phone used its MAC address to authenticate. Interesting!  We quickly put together an application to iterate through the manufacturer’s address allocation, trying a simple authentication with each address.  We soon had a list of registered devices.

The next step was to get the proxy to rewrite the MAC of our ‘attacker’s’ phone, to a registered one.  Now the server saw a known device, and our phone connected.  We tried logging in with the CEO’s extension.  Of course, no PIN was set. We could listen to their voice-mail, redirect calls to an external number, or just make calls for free.  And, of course, with our man-in-the-middle attack, eavesdropping was also possible – the client’s original concern.

The lesson – think about ALL your devices when it comes to security testing.

I’m not sure where the above article comes from or who wrote it, however if you are looking at VOIP for your business, perhaps it would be wise to stick with traditional.

You wouldn’t have a plumber wire up the electrics in your office, would you?

You know the answer to that, this raises the question as to why anyone would speak with any organisation that does not have the required expertise in Voice/Telecoms.

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