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Good mobile marketers take advantage of the location effects available. Your mobile customers can use their phones to quickly locate your store. You have the opportunity to tailor your advertising based on distinct locations. Take time to think over the implications this has for your business and ways you can achieve a profitable location-aware strategy.
Do not bombard your customers with offers. Studies indicate that people are more likely to redeem offers that only come in once a week or or 3 times a month. Your audience should feel like they are missing on a great deal if they don’t go to your store right away. It is easy for a customer to ignore an offer when they think the next one is just around the bend.
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