Put a signature link in all of your emails, even personal emails. Spread your business card all over the cyber-world; you want as much exposure as possible. Giving the recipient a glimpse of your business may result in a new customer and another sale.
Use good photos to highlight your products. Customers are more likely to buy from you if they can see a clear example of what they’re ordering. Set up a page for customers to upload their personal photographs of a product. A “Before & After” picture section is also very effective.
Think of fun, interesting and unusual ways to offer your customers prizes. For example, hide words in your website’s content, and ask visitors to find them. As a reward, offer them merchandise discounts or free prizes. If your customers feel they are a part of your site, they will trust you more.
Keeping your website simple is a technique that is often overlooked by webmasters. Although glitzy interactive, multimedia tools such as Microsoft Silverlight and Adobe Flash which are be touted by a professional web designer might be seductive to a new website owner, it may not be a prudent choice for their site. They need to also be aware that some visitors cannot use that technology. Functionality and readability are the most important elements of any website.
As shown, Internet marketing should not overreach your available time. Be smart about how you divide up your hours, and success will find you.
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