Attach a personalized signature to your emails, with your name and a link to your site. This is just like handing out business cards. You want as many people to see your signature as possible. People you send emails to will probably visit your website and judge you based on your business.
Keep a list of consumers who have purchased from you and later send out an online catalog or email, offering other items they might be interested in. Always tell them you appreciate their business and invite future purchases. If your website sells books, and a customer bought a book about the Civil War, send a link to them with the other Civil War books that you sell. The more you customize your product suggestions to their purchase pattern, the more sales you get.
It is most important that your customers trust you and that you maintain their trust. Utilize only information which is supported by documented evidence when designing and promoting your campaigns. Only supply your customers with the most honest claims. You will want to be able to verify them if need be.
Now you know considerably more than you did about internet marketing strategies. The next step is to apply them, and see if they work for you. This experimentation could point you towards important improvements you can make to your business strategy. The most important thing is to always be open to learning and trying new things.
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